Image is Everything in the Lawn Care Business

Image is everything. What kind of image are your putting forth? Do you have a good four color trifold or brochure? If not get one.

Back in the olden days, before everyone and their 4 year old had a PC, I had to make brochures on color copiers. In the mid 80's a color copy cost me about $3-$4 each!

My brochures ended up costing about $15 each, but they were worth it because nobody was doing that. I stood out and looked professional. Building managers thought I had 50 employees based on our brochure. (It was just me and my brother at the time). Those brochures helped us pick up TONS of business.

With all the desktop publishing power of even the most common PC today, there is no excuse not to have a good visual business brochure. You can learn how to use Microsoft Publisher in just a short time. Take some good digital color photos of some properties you have and incorporate into your brochure.

If you are just getting started and don't have one contract yet, that's OK. Put a photo of yourself in it and maybe a stock "industry" photo from the "images" archive. If you don't have a top quality photo printer, take the file down to a Kinko's and let them print it out for you.

Remember, image is everything. You don't get a second chance for a first impression.

William Feller is a former State Board Member of the Texas Association of Landscape Contractors as well as a Past President of the Austin Chapter of the Texas Association of Landscape Contractors.

Today William helps people get started in their own Lawn Care bsuiness through his site at http://www.MowingForMoney.com

Written By: William Feller

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